First, let’s reveiw some of the new features:
1a. Photos – you’ll need new artwork to for the upgrade. You’ll now need a Profile Photo that is 160 x 160 pixels.
b. Next you’ll need a Cover Photo for your Timeline background. “To get the best quality image and fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes” (Facebook help center).
2a. App Tabs – here’s where you’ll feel the pinch. The old Facebook featured all of your App tabs in the left hand column. Now you are limited to featuring only 3 visible App Tabs in addition to your Photos. You can still have more App Tabs but they won’t be visible. Rather you get to those by using the drop down menu (see below photo)
2b. Now you can prioritize your App Tabs by reordering them. To do this, click on the App Tab drop down box (little blue arrow to the right of the Tab row). That brings down a drop box with all your App Tabs. To reorder, all you have to do is click, drag and drop. For example, if you want to feature you blog or Contact App Tab, click on it, drag it into position next to your Photo Tabs and bravo!
2c. You can customize your Tab App artwork and Tab Name too. I’ll be covering this in my new Advanced Page Owners Workshop.
3. Highlight Posts – you can now Highlight important posts or Pin them to the top of your page. This is easy to do. Once you’ve posted a news item, then mouse over to the very right of the post. There you’ll see a star and edit icon. Click on those to either star your post, which will widen it in length to fill up the width of your Page, OR, Pin your post to the top of your page.
4. Respond to Direct Messages from Fans – this is a cool new feature that lets you respond to Fan emails directly and privately.
5. Add Engaging Content – round out your Page with other interesting content such as Milestones or Events as in this photo below.
6. Read Your Insights – Facebook Insights can give you some great feedback on how well you’re engaging with fans. There you can see how many fans read your posts (clicked on them) or shared them. There you start to get an idea about what content is most interesting to your fans.
7. Keep On Posting – Facebook recommends that Pages post updates daily for the best audience retention. If you can’t do that then try and post 1-2 times per week at a minimum. This will help you to maintain relevancy for the Facebook algorhythm and keep your content flowing in your Fans’ news streams.
I’ll be putting together a new advanced workshop for Facebook Page owners/managers soon. In the meantime, if you need help with creating new artwork I have a couple of graphic designers in my stable I could connect you to – just email me in Facebook or use my Facebook Page “Aloha” contact form. Looking forward to hearing from you soon!